2.2 INTERNAL ANALYSIS - Corporate Value-Chain (primary activitiesPrimary Activities)
2.2.1 INBOUND LOGISTICS
Rigorous Suppliers Selecting And Local Purchasing
In purchasing aspect, Nokia completely controls the quality through rigorous suppliers selecting. All of Nokia mobile phone manufacturing bases in worldwide use of Nokia’s global purchasing system and CQTM, which is global organizat
GENERAL CULTURAL FACTORS
(일반적인 문화 요인) SPECIFIC BUSINESS FACTORS
(구체적인 비즈니스 요인)
Global communication and transportation technologies
(글로벌 커뮤니케이션 및 교통기술)
Development of global culture
(글로벌 문화의 발전)
Emergence of global social norms
(글로벌 사회규범의 대두)
Political stability (정치
1. 애플의 경쟁우위요소 분석
1) 유연성
2) 원가
3) 품질
4) 시간
2. 애플의 GlobalValue Chain
- 일본지진이 애플에 미치는 영향
3. 한국의 아이폰 출시가 갖는 의미
1) 아이폰 출시에 대한 고객의 반응
2) 아이폰의 출시가 가져온 변화
4. 애플의 A/S
5. 애플의 브랜드 충성도
6. 아이폰과 갤럭
of electronic business (or e-business). E-business is defined as the “utilization of information and communication technologies in support of all the activities of business.” E-business enables firms to bond their internal and external activities more effectively and flexibly and to be closer to suppliers and customers. It expands its process across the entire value chain: “It includes
chain software를 판매하기 시작하였다. 이로써 이 계통의 software업체, consultants와도 경쟁상태가 되었다.
(3) Total 수입: $6.38 billion
Net loss: $218 million
IT budget $70 million
2. How are information systems related to the way U.S.Steel runs its business? What role is played by supply chain management systems? How do these systems provide value for USS?
(1
value chain, which is very vertically integrated. This vertically integrated business system of Zara has allowed the company to successfully create a climate of scarcity and opportunity as well as a fast-fashion system. Therefore, Zara has been able to be flexible in the variety, amount, and frequency of the new styles they produce. Also, 85% of the production is done through the season, which al
offer a position-tracking service of vehicles
③ Help predict arrival time and possible working hours
3. Shared Value
There is five critical values established by the company
① Creativity
View matters from the creative entrepreneur’s perspective and applying them to the real world.
② Challenge
Keep challenging to the overachievement and overcome failures
③ Passion
the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Global Optimization
SK에너지는 국내, 중국, 동남아의 Triple Hub를 갖춘 아 태지역 Major Player로의 위상을 확보하고자 함.
이를 위하여 Upstream의 비중을 확대하고 중국을 비롯한 아태지역 석유 화학사업에서 생산과 판매가 가능한 Value Chain을 완성하고, Global Top-tier수준의 운영 효율성과 인재를 확
share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% of the market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its taking 2nd place with 21% of market share.
Followed by KFC (16%), Burger King (7%), Popeye’s (14%) Lotteria has almost 2or 3times bigger market share.